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For Marketers

Right Message, Right Person, Right Time

Leverage a 360-degree view of your customers with Tessitura’s powerful marketing tools

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Everything You Need to Target Your Marketing Successfully

Tessitura is the only solution that gives you a truly unified, 360-degree view of your customers across all key areas of your organization. Harness this information to personalize your marketing, target your messages, automate promotions, and more to increase revenue, loyalty, and engagement.

Powering Your Success


Increase Revenue & Engagement

Tessitura’s unified CRM helps you see a customer’s complete activity across the organization, allowing you to engage your audience with customized on-point messages and targeted experiences.


Break Down Silos

In marketing, knowledge is power. With Tessitura’s unified CRM, you have a 360-degree view of each visitor’s behavior. Leverage this data to make more strategic decisions about your approach to each interaction.


Gain Instant Insight into Your Data

Tessitura includes robust business intelligence and data analysis tools, allowing you to use your key metrics for more effective decision making.


Target Every Communication

Tessitura enables you to target specific customers and segment lists for highly focused, effective marketing messages across all channels and points of sale through email, SMS, mobile push notifications, and social media, as well as sophisticated direct mail campaigns. Your promotions automatically take effect through promo codes, direct links, or based on customer data or cart contents.


Dynamic Pricing & Revenue Management Tools

Revenue management tools allows Tessitura Network organizations to realize literally millions of dollars in incremental income above and beyond initial revenue targets. Best of all, it’s easy to implement and is included with your Tessitura license.


Built-In ROI Tracking

Tessitura tracks your marketing efforts across all channels—print, digital, social, and beyond. Transactions are automatically tied back to each campaign, making it easy to see who you’re reaching and how much revenue you’re generating.


“Tessitura helps me understand our customers from a real 360-degree perspective. It helps us very tightly target our offerings to the right audiences at the right time. And it helps my staff make better decisions, ultimately.”

QuoteMary Beth Smith, Director of Marketing & Communications, San Francisco Ballet

SF Ballet - The Golden Hour
SF Ballet - Swan Lake
Matthew Hodges

“The data that you get is so important for driving decisions. We always want to know: How's the return on investment going? Are we segmenting and targeting as many people as we can? And Tessitura just does that standing on its head.”

QuoteMatthew Hodge, Sydney Symphony Orchestra

Sydney Symphony Orchestra Mark Robinson Sails
Sydney Symphony Orchestra Wagner's Tristan und Isolde
Anh Le headshot

“Tessitura is probably the most valuable tool in our marketing department. From maintaining clean, clear constituent records to analyzing audience trends and ROI, it makes it much easier for us to do our jobs efficiently and make data-driven decisions.”

QuoteAnh Le, Opera Theatre of Saint Louis

OTSL - Pagliacci
The Grand Theatre - Sean Wright

“We just finished our best season in ticket sales in over a decade. A big part of that is that we're leaps and bounds in terms of understanding our customers: the shows they want to see, when they want to see them, the price they're willing to pay, how they're hearing about us. And the results have been exemplary.”

QuoteSean Wright, The Grand Theater

The Grand Theatre Interior 1
The Grand Theatre Interior 2
David Pearce

“What Tessitura enables us to do is to effectively have a real quality relationship with our customers that we just couldn't get from another system.”

QuoteDavid Pearce, Wales Millennium Centre

Wales Millennium Centre Exterior
Wales Millennium Centre Ext Close Up