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Thought Leadership

Groundbreaking ideas from diverse members of the Tessitura community

Don Youngberg on stage at TLCC2018
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Today We Made History

Arts & Culture / Collaboration / Fundraising / Marketing / Ticketing & Admissions / Technology 12 min

Don Youngberg, Vice President of Community, reflects on the meaning of “history” in the business of arts and culture.

A child jumping at the Museum of Science Boston
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Connecting the Dots

Arts & Culture 25 min

Andrew Recinos shares some inspiration from Tessitura Network member organizations — and encourages us to share our own

An image of Ariel trapped in the cloven pine in the RSC's augmented-reality production of Shakespeare's Tempest
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Crossing Barriers to Innovate Experiences in Virtual, Augmented, and Mixed Reality

Arts & Culture / Museums / Orchestras / Technology / Theatre 62 min

Sarah Ellis, Royal Shakespeare Company; Luke Ritchie, Philharmonia Orchestra; and Matthew Tarr, American Museum of Natural History, speak about VR, AR, and MR at the 2018 Tessitura Learning & Community Conference

Jack Rubin on stage at TLCC2018
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The Importance of Leadership

Arts & Culture / Business Strategy 27 min

Tessitura Network CEO Jack Rubin shares insights learned from leaders in the Tessitura Network member community

geometric lines over a yellow and orange background
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Silo Busting: Common Sense

Arts & Culture / Business Strategy 3 min

Kelsey Orion DeGreef explores how silos arise in museums and incorporates research from three disparate fields to provide insight on how to identify and prevent silos

Live presentation at TLCC2017
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10 inspiring insights from women in arts and culture

Arts & Culture / Audience Development / Business Strategy / Customer Service / Marketing / Presenting & Performance 6 min

On International Women’s Day we pay tribute to the inspirational women in the field of arts and culture who work to empower artists, audiences and communities.

Sadler's Wells welcome packs
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Making the Most of Membership

Memberships 4 min

Sadler's Wells increases membership and ticket sales while reducing discounts and other incentives.

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What I Learned Curating Talks by Cultural Leaders

Arts & Culture / Marketing 6 min

How can you increase the effectiveness of your marketing spend, decrease your costs and more authentically engage with individuals by taking advantage of the data you’re collecting?

Seattle Symphony Orchestra
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Can the City's Boom Mean New Audiences for the Seattle Symphony?

Arts & Culture / Audience Development 2 min

Seattle Symphony uses audience research to help target and woo recent transplants.

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