The Audience π
Audience Development / Marketing 18 min
Sarah Ogle, Director, Marketing & Communications Director, Liverpool Everyman and Playhouse | Is there a magical formula for growing your audience? Sarah discusses developing a shared plan to focus on mission and audience. This talk was recorded live at the 2017 Tessitura European Conference.
Find Your Music™: Building Audiences through Community
Audience Development / Community Engagement 17 min
Martha Gilmer, CEO, San Diego Symphony | Learn how an emphasis on connecting with the community is reenergizing the entire San Diego Symphony team of musicians and staff, propelling ticket sales to record levels and inspiring new donors.
"Michael Wong, have you eaten yet?": The Journey to Knowing Ourselves and Our Members
Arts & Culture / Business Strategy / Memberships 16 min
Nancy Yao Maasbach, President, Museum of Chinese in America, shares how the challenges of her museum illustrate the importance for all organizations of really knowing their members
Warning: Don’t Throw the Baby Out with the Bathwater
Business Strategy / Marketing 19 min
Elaine Chia, CEO, City Recital Hall Limited | City Recital Hall is transforming from a venue-for-hire to a presenting venue, while balancing the needs of established hirers and traditional audiences with a focus to broaden and diversify.